Selling success, a business model?

Photo by Marc Najera on Unsplash

“It is better to fail in originality than to succeed in imitation.”
— Herman Melville

The ‘help content’ frame

“If you really look closely, most overnight successes took a long time.”
— Steve Jobs

Based on insights

Content craftsmanship

“Stop chasing the money and start chasing the passion.”
— Tony Hsieh

Social currency

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